Shutterstock, one of the world’s leading providers of stock photos, videos, and music, has extended its partnership with OpenAI, a renowned artificial intelligence research organization. This expanded collaboration aims to harness the power of OpenAI’s generative AI technology to develop innovative tools that enhance the creative process for Shutterstock’s customers. By combining Shutterstock’s vast library of visual assets with OpenAI’s cutting-edge AI models, this collaboration has the potential to revolutionize the way creative professionals’ access and utilize digital content.
The use of artificial intelligence in creative fields has gained significant traction in recent years. OpenAI’s generative AI models, such as GPT-3, have demonstrated remarkable capabilities in generating human-like text and even visual content. By leveraging the power of generative AI, Shutterstock seeks to empower its users with intelligent tools that streamline the creative process and inspire new levels of artistic expression.
Shutterstock’s extensive collection of visual assets encompasses millions of images, videos, and music tracks. However, discovering the right content for a specific creative project can be a time-consuming task. This expanded partnership with OpenAI aims to address this challenge by developing AI-powered tools that facilitate content discovery based on user preferences, themes, and desired styles. By leveraging the power of generative AI, these tools can generate curated suggestions, saving time and effort for creatives and enabling them to find the perfect visual assets quickly.
Additionally, generative AI holds the potential to transform the content creation process itself. By integrating OpenAI’s AI models into Shutterstock’s platform, users can leverage AI-generated suggestions to spark new ideas and explore unique visual concepts. Whether it’s generating alternative versions of an image, suggesting complementary visuals, or providing design inspiration, the collaboration aims to empower creatives with a wealth of AI-driven resources to enhance their artistic vision.
Early this year, Getty Images Files Lawsuit Against Stability AI for Copyright Infringement in AI Art Tool
Getty Images has taken legal action against Stability AI for allegedly scraping and using its copyrighted content without permission. Stability AI, the creators of the AI art tool Stable Diffusion, are accused of unlawfully copying and processing millions of Getty Images submissions to train their software.
Artists Claim Copyright Violation by Stability AI and AI Art Creation Platform
In addition to Getty Images’ lawsuit, a group of artists is alleging that Stability AI and Midjourney, an AI art creation platform, are violating copyright law by training on their artwork from the internet without their consent.
Debate on Fair Use Doctrine for Training AI Models with Public Images
Some experts believe that training models with public images, even if they are copyrighted, falls under the fair use doctrine in the United States. However, the resolution of this matter is expected to be a long and complex process.
Shutterstock Partners with OpenAI for Generative AI Models
Unlike Getty Images, Shutterstock has embraced generative AI by partnering with OpenAI to introduce an image creator powered by OpenAI’s DALL-E 2. In addition to this collaboration, Shutterstock has also established licensing agreements with Nvidia, Meta, LG, and other companies to develop generative AI models and tools for 3D models, images, and text.
Shutterstock Supports Artists with Contributor Fund and Royalties
In an effort to address concerns from artists on its platform, Shutterstock operates a “contributor fund” that compensates artists for the role their work plays in training Shutterstock’s generative AI. Additionally, artists receive ongoing royalties tied to licensing for newly generated assets.
Promoting the Ethical AI Usage:
With the integration of AI into creative workflows, it is crucial to prioritize ethical considerations. Shutterstock and OpenAI are committed to ensuring responsible and ethical use of AI technology. They aim to implement safeguards to prevent biases and maintain the integrity of the creative process. By promoting transparency, addressing concerns related to copyright infringement, and adhering to ethical guidelines, the collaboration aims to harness the power of AI while upholding the rights of artists and creators.
The expanded partnership between Shutterstock and OpenAI represents a significant milestone in the creative industry. By combining Shutterstock’s vast visual library with OpenAI’s generative AI models, this collaboration has the potential to unlock new realms of creativity and inspire artists, designers, and content creators worldwide. From automated content suggestions to AI-assisted design tools, the integration of generative AI into Shutterstock’s platform can revolutionize how creatives discover, access, and utilize visual assets.
Furthermore, this partnership has broader implications for the future of AI in creative endeavors. It showcases the immense potential of AI technology to augment human creativity rather than replacing it. By empowering creatives with intelligent tools, generative AI can foster innovation, push boundaries, and enable artists to explore new artistic territories.