At InfoComm India 2024, SuperUs, a pioneering tech OEM, unveiled its latest advancements in display technology, signaling a transformative shift in how information is presented across various sectors. With a focus on sustainability and connectivity, SuperUs is positioned to redefine the landscape of electronic displays, moving away from traditional paper-based solutions.
Investment and Growth
Venture Catalysts, a prominent integrated incubator and accelerator platform in India, has taken a leading role in a pre-seed funding round for SuperUs, marking a significant milestone in the company’s growth journey. The funding round saw participation from various investors, including the ZNL Growth Fund Scheme I, Pravaha Creations Pvt Ltd, Singhvi Heritage LLP, and Pranjal Corporate Services Pvt Ltd. This diverse backing reflects strong confidence in SuperUs’s potential to lead in the dynamic display technology market.
Founded by Ali Hussain Cochin and Pravesh Kanther, SuperUs has rapidly gained recognition for its innovative solutions tailored to various industries, including retail, healthcare, transportation, and smart city initiatives. The company offers a wide range of products, such as ePaper displays, Spectra 6 technology, and Electronic Shelf Labels (ESLs), which are designed to enhance connectivity and streamline information management.
A Vision for Sustainable Technology
Apoorva Ranjan Sharma, Co-founder and Managing Director of Venture Catalysts, highlighted SuperUs’s commitment to sustainability and energy efficiency. He remarked, “SuperUs represents the future of display technology. Their innovative approach aligns perfectly with the growing global demand for eco-friendly tech innovations.” The investment reflects a commitment to supporting technologies that can revolutionize industries and create opportunities for sustainable growth.
The digital signage market is on an impressive growth trajectory, projected to reach USD 35.94 billion by 2026, with a compound annual growth rate (CAGR) of 7.8%. Similarly, the ePaper display market is expected to soar to USD 28.16 billion by 2030, boasting a remarkable CAGR of 31.83% from 2023 to 2030. This booming landscape presents a significant opportunity for SuperUs as it continues to innovate and scale its offerings.
Localization and Manufacturing
SuperUs is dedicated to the ‘Make in India’ initiative, emphasizing the localization of device manufacturing. Operating from a state-of-the-art 30,000 square foot facility in Vapi, Gujarat, the company employs eight hybrid production lines, allowing for comprehensive in-house manufacturing. This approach not only supports scalability but also aligns with the vision of enhancing India’s technological ecosystem while producing high-quality devices tailored to local needs.
Ali Hussain Cochin, Founder and CEO of SuperUs, articulated his vision for the company: “We are committed to localizing technology to build devices in India for Indian businesses. Our goal is to create solutions that enhance productivity and streamline operations.” With a rapidly growing global display technology market, SuperUs is poised to deliver innovative solutions that meet the evolving demands of businesses.
Transforming Key Sectors
The impact of SuperUs’s technology extends across multiple sectors. The company’s product lineup includes Electronic Shelf Labels for retail environments, OPD room signage and bedside displays for healthcare facilities, smart bus stop displays for public transportation, and dynamic QR code displays for payment solutions. These products are designed to offer real-time information in a connected and environmentally friendly manner, replacing traditional, paper-based systems.
Pravesh Kanther, Co-founder of SuperUs, expressed enthusiasm about the company’s potential to revolutionize display technology across core sectors like healthcare, retail, education, and transportation. He noted, “Our eco-friendly technology is well-positioned to meet both global and local market needs, and our focus on localization and sustainability sets us apart.”
Accelerating Research and Development
The pre-seed funding secured by SuperUs will be instrumental in accelerating research and development efforts. The company plans to expand its team of experts, enhance production capabilities, and implement a robust go-to-market strategy. A key focus will be on boosting both B2B and B2G offerings, while also exploring new applications for its innovative display solutions.
As businesses and cities increasingly seek sustainable and efficient ways to manage information displays, SuperUs stands out as a frontrunner. Its commitment to delivering solutions that enhance connectivity, improve operational efficiency, and contribute to sustainability aligns with the growing trend toward eco-friendly technologies in various sectors.
Shaping the Future of Display Technology
SuperUs is strategically positioned to play a pivotal role in the future of display technology. With its innovative approach and a strong commitment to sustainability, the company is set to make a lasting impact on the global landscape of information display solutions.
The adoption of electronic displays over traditional paper-based systems offers numerous advantages, including reduced waste, enhanced information accuracy, and the ability to update content in real-time. As cities and businesses move toward more connected environments, solutions like those offered by SuperUs will be essential in streamlining operations and enhancing user experiences.
Conclusion
SuperUs is leading the charge in redefining information display technology, with a clear focus on sustainability and local manufacturing. The company’s commitment to the ‘Make in India’ initiative and its innovative product range positions it as a significant player in a rapidly growing market.
With the backing of Venture Catalysts and other prominent investors, SuperUs is poised for substantial growth. The firm’s vision of creating connected business ecosystems through smart display technologies is not only aligned with market demands but also contributes to broader sustainability goals. As the company accelerates its research and development efforts and expands its market presence, SuperUs is on track to revolutionize how businesses and cities manage and display information, ensuring a smarter, more efficient future.