Universal Music Group (UMG) unveiled a Spanish rendition of Brenda Lee’s iconic 1958 holiday hit, “Rockin’ Around the Christmas Tree.” The new version, titled “Noche Buena y Navidad,” utilizes advanced AI technology developed by SoundLabs, a move that has sparked conversations about the ethical use of artificial intelligence in the music industry.
The Collaboration and Technology Behind the Song
The creation of “Noche Buena y Navidad” was conducted with the full approval of Brenda Lee, who is renowned for her contributions to country music. The production was helmed by Auero Baqueiro, a celebrated Latin music producer known for his innovative approaches. Universal Music emphasized that this project showcases how AI can be integrated into music production while respecting artists’ rights and ensuring they maintain creative control.
To craft the Spanish version, SoundLabs employed its AI vocal plugin called MicDrop. This technology allows users to morph their voice into different styles or instruments. For this track, the original instrumental arrangement and background vocals were preserved, while Lee’s lead vocals were replaced with a newly generated Spanish vocal track. This vocal was created using an AI model trained on Lee’s own voice, resulting in a sound that evokes the spirit of the original performance.
Ethical Considerations in AI Music Production
The use of AI in music has become a contentious issue, with debates surrounding copyright infringement and artist consent gaining prominence. The release of “Noche Buena y Navidad” aims to set a precedent for the responsible and ethical application of AI in the entertainment sector. Universal Music’s partnership with SoundLabs, established in June, focuses on developing high-quality vocal models while ensuring that artists retain ownership of their voice data and grant full artistic approval.
Impact on the Holiday Music Landscape
Universal Music described the new track as a nostalgic reimagining of a beloved holiday classic, stating that it captures the essence of Brenda Lee as if she were recording the song anew at the age of 13. By offering this AI-enhanced version, UMG not only introduces the timeless melody to Spanish-speaking audiences but also explores the potential of technology to expand musical reach and engagement.
This innovative approach reflects a broader trend in the music industry, where the integration of AI tools is seen as a way to enhance creativity while addressing the complexities surrounding copyright and artistic integrity. As the conversation around AI in music continues to evolve, “Noche Buena y Navidad” serves as an example of how technology can be harmonized with traditional artistry.